Importance Of Culture And Its Effect On Business...

UNITED STATES INETRNATIONAL UNIVERSITY-AFRICA MGT4030: CROSS CULTURAL MANAGEMENT TERM PAPER Importance of culture and its role in business communication DONE BY NANDHA PUNIT 635370 LECTURER: SALOME GITOHO 16 March 2015 Table of Contents Executive summary 3 1.0 Introduction 3 2.0 So what are culture and its effects on communication? 4 Cultural impacts on business communication 5 How business communication affects culture 7 How to add value in cross cultural skills to improve business communication 8 References 11 Executive summary This study is aimed at explaining cultural differences and how and if they can be measured. It expands on how different cultures influence business communication and how business organizations can in return influence cultures. An attempt to measure these cultural differences will be used to control its effects on business communications and in turn on business operations. With examples of different cultures, this study aims at understanding and evaluating certain cultures and how they can add value to a business. This comes in the form of employee’s awareness of different cultures and sensitivity towards them, and how these values can ease and better communication in business. The employees having these values/skills will be able to interact better on diverse levels and bring in international input. The study goes to prove that the right values and skills in cross cultural management can inprove business communication andShow MoreRelatedIntercultural Communication : Interaction Between International Students And Japanese Peers1451 Words   |  6 PagesIntroduction: Intercultural Communication refers to the interaction between different cultural communities; the sharing of information across language and cultures is known as intercultural communication. 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